Benefits of Mobile Websites for Business Owners and How to Design a Mobile Website

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Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. In this day, you can look around and see that almost every single successful business has a website on the Internet.

The desktop-website trend took shape in the late 90’s and grew-even exploded into the business world. As is the case with business, the economy and business environment is always changing. Indeed, today, there is a new trend that is taking off and changing the way that the business world works, and it is coming straight at the business world like a freight train!

Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements, and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy” and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.

Mobile Design Mistakes: Navigation First, Content Second

How do we actually allow people to move through your mobile website? What are the navigation elements and the user interface that we can put on the screen to allow visitors to move through your mobile website easier?

Many mobile web experiences offer introductions, and even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see a minimal amount of navigation at the top, and then content such as stories, videos, live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What are you going to fill it with… five bars of navigation or content that people actually want to interact with?

Mobile Website Design Tips:

  • Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases
  • Design for touch interactions with appropriate targets and gestures
  • Construct forms and input fields to make input on mobile easier and more frequent
  • Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs

The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site, and convert leads into sales.

Why the Sudden Growth in Mobile Websites?

Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

Now, the mass adoption of smart phones and tablets has set the stage for a new move – away from fixed-point, card-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.

With over 770 million GPS-enabled smart phones, and over one Billion cell phones world-wide, location data has begun to permeate the entire mobile space. It’s powering commerce, and many other services, a wide range of which fuel the economy-from which restaurant to eat at to which doctor to see.

Google analyzed the opportunities emerging from this new local-mobile ecosystem and examined how location-enabled mobile ads have generated excitement. Look at how location-based feature have boosted engagement for apps, explain how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, and de-mystify some of the underlying technologies and privacy issues.

Local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, via mobile search and other strategies.

Mobile and the ‘Post-PC’ Era

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Business leaders are incorporating in-depth insight, data, and analysis of the mobile industry into their marketing strategy.

What You Need To Know about Mobile

Consumers gravitate to time-saving devices. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from 8-track tapes to DVDs. Mobile websites are designed to help consumers make smarter strategy decisions. The business of the mobile industry is being engulfed by business owners rushing to setup their mobile website.

Top Notch Mobile Marketing Tips To Increase Your Business

The Time to Prepare for Post-PC Era and the Mobile Website explosion is now. The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.

You cannot have a network marketing business without a cell phone. Your down line and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up e-mail on the go.

Mobile Marketing

Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offers but do not respond well to overwhelming volumes of messages. Many people today are bombarded by e-mails and text messages, so make sure your communications stand out as providing value without being annoying.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Mobile Number List

Similar to an e-mail opt-in list, marketers are taking advantage of the mobile website eruption by collecting mobile number lists. This is valuable information for a business marketer. So how do you entice your visitors to provide their mobile number? A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

Mobile Marketing Tips

    • The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
    • Link to specific parts of your desktop website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
    • Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
  • Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.

What do Mobile Visitors Want?

By understanding the task, the visitor being on a mobile device gives us some context to that task. It is unlikely that a potential customer will want to do extensive product research, review detailed product information, terms and conditions, but rather the mobile visitor wants quick information such as telephone number, location, reviews, product and services offerings and prices.

Mobile Website and Essential Information

As a scaled-down version of the main website, a mobile phone actually serves its purpose because most people accessing a mobile website will in fact be, mobile themselves. And you generally don’t visit a website or surf on your phone without a specific purpose in mind. Often that means finding phone numbers, location, hours of operation, e-mail addresses, services offered, contact names, product availability, etc. In that sense mobile websites are generally less on design, and focused much more on accessing that essential information.

Setting up a Mobile Website

A mobile website is usually set up as a subdomain of the main website. So it’s URL would be something like m.webaddress.com, but just existing in that virtual space is not enough, because when a smart phone surfer goes to a website’s main URL, they won’t know that there’s a mobile version unless there is a link to the mobile version of that website. Or a more popular strategy is to use JavaScript or PHP encoding that detects a smart phone is calling up a website

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