Benefits of Mobile Websites for Business Owners and How to Design a Mobile Website

Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. In this day, you can look around and see that almost every single successful business has a website on the Internet.

The desktop-website trend took shape in the late 90’s and grew-even exploded into the business world. As is the case with business, the economy and business environment is always changing. Indeed, today, there is a new trend that is taking off and changing the way that the business world works, and it is coming straight at the business world like a freight train!

Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements, and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy” and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.

Mobile Design Mistakes: Navigation First, Content Second

How do we actually allow people to move through your mobile website? What are the navigation elements and the user interface that we can put on the screen to allow visitors to move through your mobile website easier?

Many mobile web experiences offer introductions, and even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see a minimal amount of navigation at the top, and then content such as stories, videos, live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What are you going to fill it with… five bars of navigation or content that people actually want to interact with?

Mobile Website Design Tips:

  • Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases
  • Design for touch interactions with appropriate targets and gestures
  • Construct forms and input fields to make input on mobile easier and more frequent
  • Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs

The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site, and convert leads into sales.

Why the Sudden Growth in Mobile Websites?

Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

Now, the mass adoption of smart phones and tablets has set the stage for a new move – away from fixed-point, card-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.

With over 770 million GPS-enabled smart phones, and over one Billion cell phones world-wide, location data has begun to permeate the entire mobile space. It’s powering commerce, and many other services, a wide range of which fuel the economy-from which restaurant to eat at to which doctor to see.

Google analyzed the opportunities emerging from this new local-mobile ecosystem and examined how location-enabled mobile ads have generated excitement. Look at how location-based feature have boosted engagement for apps, explain how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, and de-mystify some of the underlying technologies and privacy issues.

Local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, via mobile search and other strategies.

Mobile and the ‘Post-PC’ Era

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Business leaders are incorporating in-depth insight, data, and analysis of the mobile industry into their marketing strategy.

What You Need To Know about Mobile

Consumers gravitate to time-saving devices. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from 8-track tapes to DVDs. Mobile websites are designed to help consumers make smarter strategy decisions. The business of the mobile industry is being engulfed by business owners rushing to setup their mobile website.

Top Notch Mobile Marketing Tips To Increase Your Business

The Time to Prepare for Post-PC Era and the Mobile Website explosion is now. The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.

You cannot have a network marketing business without a cell phone. Your down line and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up e-mail on the go.

Mobile Marketing

Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offers but do not respond well to overwhelming volumes of messages. Many people today are bombarded by e-mails and text messages, so make sure your communications stand out as providing value without being annoying.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Mobile Number List

Similar to an e-mail opt-in list, marketers are taking advantage of the mobile website eruption by collecting mobile number lists. This is valuable information for a business marketer. So how do you entice your visitors to provide their mobile number? A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

Mobile Marketing Tips

    • The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
    • Link to specific parts of your desktop website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
    • Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
  • Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.

What do Mobile Visitors Want?

By understanding the task, the visitor being on a mobile device gives us some context to that task. It is unlikely that a potential customer will want to do extensive product research, review detailed product information, terms and conditions, but rather the mobile visitor wants quick information such as telephone number, location, reviews, product and services offerings and prices.

Mobile Website and Essential Information

As a scaled-down version of the main website, a mobile phone actually serves its purpose because most people accessing a mobile website will in fact be, mobile themselves. And you generally don’t visit a website or surf on your phone without a specific purpose in mind. Often that means finding phone numbers, location, hours of operation, e-mail addresses, services offered, contact names, product availability, etc. In that sense mobile websites are generally less on design, and focused much more on accessing that essential information.

Setting up a Mobile Website

A mobile website is usually set up as a subdomain of the main website. So it’s URL would be something like, but just existing in that virtual space is not enough, because when a smart phone surfer goes to a website’s main URL, they won’t know that there’s a mobile version unless there is a link to the mobile version of that website. Or a more popular strategy is to use JavaScript or PHP encoding that detects a smart phone is calling up a website

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Why Do You Need Mobile Apps and Mobile Friendly Website

In the technological era we are living in, businesses need to adopt any marketing strategy that increases their customers and sales.

The use of mobile devices is on the rise and this has given birth to a whole range of mobile applications.

Mobile apps are software programs geared towards making life easy for mobile device users.

This has changed the lives of people, as well as the way business is conducted across all industries.

The best part about mobile apps is that they are affordable, which puts them within reach of small businesses.

The use of mobile apps reduces advertising costs considerably as you will not need to use conventional methods as much when you can reach your targeted customers directly.

Since people always carry their phones with them, it means that they can access information on your products and services wherever they are.

A great mobile app will create a buzz around your business and soon everyone will want to download it on their smartphones to see what the fuss is about.

Over time, a lot of people will have your app and you will have a strong audience to market your products and services to.

For this to happen, you will have to make the mobile application attractive and interesting.

When it comes to mobile, people like exciting things, so make sure their attention is not disrupted by boredom.

To start, you should work with experienced software developers who can create a mobile app specifically meant for your business’ customers with your products and services in mind.

People have no time to surf through the internet looking for business’ websites and will be interested in mobile apps which are fast and direct.

As a local business owner, you should take advantage of mobile apps to increase customer contact and ultimately increase sales.

Why You Need a Mobile-Friendly Website

There are a lot of benefits to enjoy when you have a mobile-friendly website for your business, but numbers can explain this better.

There are more than 125 billion sites on the internet with only a little above 10 million being mobile-friendly.

This means that mobile websites are not yet fully utilized by businesses, but they need them in order to reach a large portion of their target audience.

Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits while keeping expenses low.

In recent times, local searches have increased substantially with estimates for 2012 being 3.5 billion.

Due to the fact that mobile phones play a huge role in local searches, your website must be able to handle mobile traffic effectively.

Google has reported a significant increase in mobile phone searches over the next three years and beyond as more and more people purchase mobile phones.

Why are mobile websites important? If you have a normal website, users with smart phones will be able to access your site.

However, due to the small size of the phone screen, they have to make some adjustments to be able to view the information.

The adjustments involve expanding the phone screen which results in a lot of scrolling and difficulty in navigation.

A mobile-friendly website, on the other hand, is easy to navigate, which helps your visitors easily find what they need.

Mobile sites usually have 3 to 5 pages, which contain crucial information that your mobile subscribers would be looking for, such as your contact phone number or directions to your establishment.

Having a mobile website for your business is crucial in today’s digital age.

If people are using mobile phones to browse the internet, then you need to take your business to them via the devices they use and carry most of the time.

Avoid Visitor Frustration with a Mobile-Friendly Website

All of your customers have probably gone mobile, so why shouldn’t you?

Most people use their mobile phones for a number of things; more importantly, a large number of consumers are using their mobile devices to search for local products, services, and businesses.

But what happens when they arrive at your website on their mobile devices? Are they presented with a smooth, easy-to-use website or a slow, stubborn turn-off?

Traditional websites are not built to show up properly on mobile devices due to their smaller screen sizes.

Therefore, it is crucial that you have a mobile-friendly version of your website available for the massive number of mobile users who may need to access it.

Without a mobile-friendly website, you leave your mobile visitors feeling frustrated as they wait forever for your site to fully load on their phones.

Even worse, when it does eventually load, they have trouble finding what they need.

Most mobile phone users will only wait 5 seconds for a site to load before moving on to a direct competitor’s site.

Usually, whoever has the faster, cleaner website wins the business.

With a mobile-friendly website, your visitors will be more likely to easily find your business information while out on the go.

Mobile websites can ensure that you are providing a positive website viewing experience, which will ultimately lead to more sales and revenue.

Therefore, you must do everything in your power to make sure they can quickly find what they need when visiting your site from their mobile devices.

In this mobile phone dependent world, a business without a mobile website is a decade behind.

However, this can easily be fixed. Otherwise, you will continue to miss out on potential profits while your competitors soak up your share of this mobile-dependent market.

What Are Mobile Devices Teaching Your Kid?

The question is not IF your child should use a mobile device in school, but HOW to do it safely. As mobile devices like iOS devices (like the iPod, iPhone, iPad, etc); Android (the Barnes & Noble Nook, a variety of tablets and cell phones) or other platform (such as Windows Mobile, Palm, BlackBerry, Nokia, etc.) make their way into classrooms, students, parents, teachers and administrators need to implement best practices that increase learning without compromising safety.

In the United States, many schools are seeing six-year-olds with cell phones. The average UK kid gets their first cell phone at eight. Children’s access to mobile devices is staggering, as you can see from the “Learning in the 21st Century: Taking it Mobile!” survey. For instance, among middle school (6th-8th grade) students:

• 59 percent have a cell phone
• 24 percent have an Internet-enabled Smartphone
• 53 percent have a personal laptop or tablet

A generation of students is growing up with a different level of access to information at their collective fingertips.

Mobile Education 101
Mobile learning, aka m-learning, is one of education’s fastest growing trends (starting in kindergarten and going all the way through university, as well as professional learning environments). Properly used, these devices are effective educational tools.

Benefits of mobile learning include:
Individualized Instructions and Learning: With automatic personalization, all learning styles are engaged so there is no “one size fits all” program. Most programs adapt to the individual learner’s strengths, allowing the learner to work through their weak spots in the privacy of their handheld. If a student has problems grasping a concept, they can do additional work on their device whenever they choose.

Learning is seen as fun: Subjects like algebra are more palatable when placed in a game format and students can relate the relevancy of real world experiences.

Collaborative and Interactive: Mobile learning tends to increase communication between peers and instructors. Young people communicate differently based on today’s technology. Teaching on their terms helps this information sink in faster.

Discipline issues nearly vanish: Discipline issues went down by 90% after the Rowan-Salisbury School Systems implemented a mobile learning project according to Phil Hardin, Executive Director of Technology. This is because students were more engaged on learning activities on the school bus and had less time to play pranks or bother other students.

Class attendance and participation: There is no need to cancel class due to bad weather, or fall behind as a result of extended absences if mobile devices are set up with online content filtering technology to protect the content they view when they are not in the classroom. Students can attend class and submit homework from any location with devices that have a two-camera system that allows collaboration and participation. This has particular relevance for disadvantaged and special needs students.

Saves schools money: Cash strapped school districts are also attracted to mobile learning technology as a way to save money over the long term. The iSchool Initiative estimates each $150 iPod touch would save at least $600 per student per year.

Inexpensive lessons and materials: E-books for e-readers and other online educational tools like mobile apps are less expensive to produce than traditional textbooks and will save money. Some online materials such as Open Text book are free. Amazon recently introduced a new ad-supported e-ink Kindle at a reduced rate (less than half of a comparable tablet). Whether schools will allow ad-supported technology in the classroom remains to be seen. E-books shouldn’t be seen as a separate device like an e-reader, but as a free application that exists on almost every platform. The e-book learning experience can be enjoyed anywhere for free. Today a student can read a free textbook on her school PC, continue reading on her BlackBerry smartphone during the bus ride home and then open the reading app on her iPad to the exact point where she stopped reading on her phone. Any notes she made on any platform would be saved automatically. This content and extra portability costs the student and the school nothing.

Given these pluses, instead of confiscating handhelds, today’s teachers want more of them in the classroom. According to a great report The New 3 Es of Education: Enabled, Engaged, Empowered How Today’s Educators are Advancing a New Vision for Teaching and Learning, “Teachers highly value the ability of the devices to increase student engagement in learning (77 percent), to facilitate improved communications between teachers, parents and students (64 percent) and to access online textbooks anytime, anywhere (64 percent). Administrators note the same benefits but with stronger validation of the student engagement component (84 percent) and adding in the idea that the devices can extend learning beyond the school day (66 percent) or create opportunities for more personalized learning experiences (64 percent).”

When mobile devices are introduced, studies show that students become more excited about learning and teachers become more enthusiastic about teaching. The benefits are showing in higher test scores, decreases in disciplinary actions and increases in attendance. Some school programs are beginning to require an iPod touch. (A few schools will even standardize over to the iPod touch’s big brother, the larger and more expensive iPad.)

But don’t think m-learning is an expensive way of throwing new money at an old problem. In the developing world, m-learning is seen as the best and cheapest approach to leapfrogging into the 21st century. M-learning has the benefit of a cheap display technology that the student probably already has. (The majority of the world accesses the Internet through a mobile device instead of a desktop PC.) Most of the infrastructure isn’t in the school but in the cloud, which means that an m-learning program’s back office hardware costs are negligible.

What Parents and Educators Can do to Support Mobile Learning
Mobile learning must enjoy the same investment in time from parents and teachers that other classroom activities do. Technology does not run itself, it needs management. Collaboration is key for all aspects of mobile learning, including child safety, content filtering and safeguarding against the Internet’s unsavory elements. Adults need continuing education. Events like the Global Education Conference help support mobile learning from a place of knowledge and understanding.

Last November, the first Global Education Conference was held entirely online (which seems appropriate!). It operated as a platform for discussion on mobile learning practices and showed how technology can enable learning anywhere and everywhere. Engaging presenters ranged from seasoned educators to technology experts. “Mobile Learning Using the iPod touch – In Hindsight was a unique discussion that I moderated. As a mobile Internet safety expert, parent and CEO and co-founder of a leading online child safety service for the iPhone, iPod touch, iPad, PCs, laptops and netbooks, I love being part of the mobile education conversation. This informative discussion joined educators with educational technology experts to discuss ways in which learning can be encouraged in the mobile age. Also covered were acceptable use policies, security and deployment management, as well as anecdotal student benefits. Panelists discussed how these programs evolved from concept to reality and how a leading online content filtering service helped reach and exceed goals.

The Future
The future of “mobile” learning means moving into a more virtual educational environment.
More government dollars will be granted for pilot projects such as Learning On-The-Go 2011 Wireless Pilot Projects (partially funded by the FCC). Corporate and business expenditures for mobile learning products and services in the US alone are expected to reach over $246.9 million in 2011. As mobile learning continues to grow, school districts will see more regulation, oversight and safety mandates that, if not met, could result in restricted funding. Clear Child Internet Safety Guidelines will need to be established and safe browser technology implemented to make sure investments in education continue to flow.

Clearly, more money needs to be spent on research and development of mobile technology as statistics report glowing successes in current school programs. An ongoing open dialogue with all parties including educators, technology experts, parents, business leaders and politicians must recognize the importance of mobile learning and support it.

Whatever modality is used for teaching, whether a book or a touch screen, the principles and discipline of learning remain the same – parents and teachers stand at the podium of a child’s education. Mobile learning blends traditional pedagogy with technology to reach every child. Implementing proper web filtering tools will put them on the fast track to success.

If you want to start your own M-learning program, check out these resources:

To get the latest examples of mobile learning best practices, visit UW-Stout Mobile Learning website.

Tony Vincent’s fantastic web site Learning in Hand is an educator’s resources for mobile learning. It was started in 2002 as part of Tony Vincent’s classroom website. At first focusing on Palm handhelds, Learning in Hand now covers podcasting, iPods, iPod touch, iPhone, iPad, and netbooks. He takes his 15 years of teaching experience and shows educators (and parents) how to use handhelds to educate with easy to follow examples.

Learning in the 21st Century: Taking it Mobile! by Blackboard and Project Tomorrow.

The Consortium for School Networking has a very well thought out m-learning guidelines in their Acceptable Use Policies in Web 2.0 & Mobile Era

Mobile Learning Experience 2011

Learning2Go: Great approach for teachers on how to finance and implement an m-learning program.

Upside Learning website has produced a great slide show on mobile learning.

To see how such a program would work, check out ProjectKnect which helped North Carolina’s at risk students learn math and more via their mobile phones. You should also check out their instructive blog.

Why A Mobile App Is Necessary For Your Business

Willing to develop a mobile app for your business but aren’t aware of its exact benefits? By this post, you will come to know about the mobile apps precisely.

Fundamentals of Mobile Application

As we all are aware of the age of smartphones. We cannot imagine a life without a smartphone as it has become an inseparable part of our lives. They come with the pre-loaded features that you can access anytime and anywhere. These are music, games, videos, internet and so on.

With the advancement of the technology, smartphones are also getting smarter day by day. The most important reason why all the features are accessed on a smartphone is it is portable than the PCs and laptops.

It has become an indispensable part of human life, not only limited to define a status symbol but has become a necessity of the time. It has influenced various aspects of human life and businesses are one of them.

As the main goal of a business is to reach to the maximum number of people for attaining a consistent growth by serving them all. Mobile applications are the latest forms to connect with the customers.

Mobile apps are the combination of self-contained programs designed to enhance the functionality of a mobile device.

Due to their advanced functionality and easy accessibility, they are very helpful for the businesses in their growth.

Types of Mobile Apps

Technically, there are two types of mobile apps, that are listed below:

• Native apps

• Hybrid apps

Native apps

These are the apps developed specifically for use on a particular platform. This is a mobile application which is coded in a specific programming language such as Java and Objective-C for android and iOS mobile operating systems respectively.

These apps have fast performance and a high degree of reliability. These can also access the other features of the phones such as Camera, GPS, Contact list and so on. The examples of these apps are Android, iOS, Windows, Symbian, etc.

Hybrid apps

These apps are like native apps and their programs are coded in the container of native apps. Like native apps, they also use the features of the mobile device such as Camera, Contact list and Phone storage, etc.

They also allow cross-platform development such as the same components of a program can be reused on different mobile operating systems.

By the following points, you will come to know how mobile app development service is beneficial for your business:

1. Keeps your Brand Ahead in this Techno-Race

As I have stated above that it is an age of technology and smartphones.

It is the necessity of a business to reach to the maximum number of clients. Therefore, a mobile application will assist a business to reach to its targeted customers in a better and convenient manner.

So, avail the mobile app development service and an assistance of technology to grow your business at its best without putting any extra potential in it.

2. Promotes your Business Indirectly

A mobile app is very helpful in the promotion of a business as it can be easily downloaded and operated as well. If a person finds something interesting and new then he’ll also share it with others. Thus, if your mobile app is user-friendly then the user will surely suggest it to the others.

Hence, your business is getting benefit from the users and it will be an external advertisement of your brand without any charge.

Another reason is, people always prefer the new methods and technologies; these are the newest in the market, thus their chances of preference are more than any other conventional methods.

3. Provides a Better Platform to Reach a Large Chunk of Customers

The number of mobile phone users is more than PC users, therefore if you wish to target them then you must have a mobile application so that they can access your services/products on their mobiles. So, it is a better platform for your business to grow by increasing the number of


4. Convenient for a Business and its Beneficiaries

Mobile apps not only reduce the effort of customers but also tend them to perform smart work by saving their time as well.

Neither the customer not the business needs to interact with each other and a customer can avail the products/services of a company by ordering it through the mobile app of the same company.

5. Helps in the Improvement of your Business

It is very important to add a feedback form about your services in your business mobile app. By which, the customers can provide their valuable feedback and hence you will come to know about your business drawbacks. Thus, you can improve your services by knowing them. The customers’ feedbacks will help you in improving your business.

Where can you get the quality mobile application development service from?

For getting a quality mobile app development, you will have to hire an expert mobile application development company that can develop a mobile application as per your business requirement.

Take the help of internet and find the top five mobile app development companies nearby you. Contact them and tell them your requirement and ask them whether they can develop a mobile application as per your requirement at an affordable cost or not? If yes, you can go with the same and get a mobile

application for your business betterment.

4 Reasons You Need a Mobile Website

Tablet devices like the iPhone, iPad, Samsung Galaxy Tablet and Kindle Fire entered the market a few years ago and triggered off a craze in all parts of the world. Urban consumers gave up their older phones for these ‘smart’ phones. Each new version incorporates the latest technology and brings new features. Studies have forecasted that 70% of Internet users will spend more time on their mobile phones than their desktops and laptops; by 2014, they will access the Internet using some sort of mobile device because this allows them to stay connected wherever they may be. Internet browsing is a totally different experience on a mobile device. If the same website designed for a desktop or laptop is used for mobiles, it doesn’t mean that the user experience will be the same. Here are the top 4 reasons that make a Mobile Website necessary for companies and businesses:

Reason #1 – Screen Size
Smartphones have a much smaller screen size than computers, to allow for portability. The typical resolution of 1280×1024 on a computer is brought down to 480×320 on a mobile device. This often means difficulty in navigating websites that are not compatible with mobile devices. Since traditional desktop websites have a width of 960 pixels, the text in its original format is not legible; zooming in and out, if at all permissible for a particular website, as well as scrolling up and down and back and forth sideways can be frustrating. Simply scaling down the web page content does not always work, because the user’s fingers remain the same size. How often have you pressed the wrong link and had to struggle to navigate back to the original page? A good mobile website will be thumb-friendly, which means the buttons and links will be big enough for the human fingers to navigate properly. A website specifically designed for mobile devices will offer a better customer experience, thereby resulting in increased conversion of sales leads and more revenue.

Reason #2 – Speed
Mobile devices cannot keep up with the processing and Internet date transfer speeds and response times of most computers. Companies tend to overlook this significant fact when they decide to maintain a single website common to both groups of users. A separate website design is required to cater to these lower technical specifications of smartphones, with pictures and video content optimized for these devices. Any webpage that takes more than 10 to 15 seconds to load will lose 95% of its viewers to a faster competitor website. High browsing speeds make customers happy, which will increase the chance of them returning to your website.

Reason #3 – Money
Back in 2009, a staggering total of $1.6 billion dollars was spent on purchasing products over the Internet through mobile devices. Now that more than 93% of adults in the United States own at least one cell phone enabled with Internet access, the online spends from mobile devices would have shot up much higher. Just imagine the sales that a company can generate by tapping into this large market segment. The main objective of a business is to make money; this is done by having a wider customer base. A mobile-enabled website is required to engage, convert and retain a large number of potential customers in today’s times by providing them the information that they need with an ease of navigation. Hence, getting a mobile website is the way to success for any company. The cost of designing a separate website is negligible compared to the profits it can rake in. Yes, every new website needs to be hosted individually, so a separate hosting fee will apply for the traditional website targeted at computer users and the new-age website targeted at users of mobile devices. But this still is a very small overhead cost. What’s more, no special knowledge is required to do so; web design companies can be hired to get the new website up and running in the click of a finger.

Reason #4 – Location
For websites that offer some product or service, mobile users who access its pages are ready to make the purchase or booking immediately in most cases. They may be checking to confirm the exact address. In all probability, they are somewhere close to the physical store or even inside it already! Local searches are gaining popularity, and customers are coming to expect this from companies. Smartphones and tablets are equipped with in-built GPS systems that allow the mobile device to track the user’s exact location. This is used by search engines to pick up companies that match the search criteria and are also within the vicinity of the user at the time of the search. This information is picked up from the company profile registered on a site like Google Places. To exploit this facility, contact details and other location-specific information is of utmost importance for a company’s mobile website. The physical address and telephone number need to be displayed on each and every page, at a prominent location. While heavy images are not encouraged on mobile websites to support faster speeds, maps are highly recommended as they can bring the customers to your premises. Providing a feature to check the available stock at a particular branch of a company is a way of telling the customer that this company means business and is concerned about the customer’s convenience at the same time. The potential customer also needs to know your working hours. He or she wouldn’t like to come all the way and find the store closed. Timing information is also very much needed on a mobile website.

Despite all these wonderful reasons why a mobile website is the need of the hour, a very small number of businesses and companies have actually invested time and money into designing one. It is ironic that industry sectors that could benefit the most from this shift of sales approach have the smallest percentage of mobile-enabled websites. Sadly, they are still relying on their websites made for computers, with the assumption that it suffices if they can be accessed on a mobile device. As we have just seen, nothing could be further from the truth. These are only a few of the reasons to have a mobile website. With the way technology is moving you cannot afford not to have a website that was specifically designed for mobile devices.

So what do mobile users look for in a website that is different from desktop users?

The percentage of web searches made from mobile devices is increasing exponentially. Mobile users access the Internet on the go; they type in search queries and expect real-time results based on their current location. They use words like “nearest” in their search string instead of typing in their actual geographical location. The device is expected to pick up that information. These users expect a comfortable navigation from a website, with a user-friendly interface. If one website does not offer the expected speed and convenience of visibility, there are other sites to hop on to, which can cause a potential loss of customer and cost business. This can impact the way all businesses function, so they need to keep up with the changing trends and get a mobile website. Quality of service has no meaning if the exposure is not right.

The charm of fancy websites with a lot of Flash animation and creative designs are lost on the small screens of these hand-held gadgets; efficiency is given priority over these bells and whistles. Some smartphones may not even support Flash, while those that do will take a long time downloading them. Time is valuable to people on the go, and they’re already onto the next website that is compatible with their device and quickly gives them the information they are looking for. Customer reviews are also important to mobile users. They would like to know what other people think of a product or service and their experience with a particular company. Having a mobile website integrated with social networking media serves as a great marketing tool and increases exposure to target customers.

The present generation of customers has developed a culture of living for now. Everything is preferred fast, and any business that cannot keep pace is left behind. It is imperative to change the business strategy and become mobile-ready before your competitors, or at least catch up with them. If you are hesitant to adapt the latest technologies, your business might just have to shut down. Instead, get a mobile website today, which will be highly beneficial to increasing your sales revenue. It doesn’t have to end there; with so many possibilities, you need to think out of the box. For example, once you get a mobile-enabled website, how will your users know about it? Advertise in all media, but also put a site redirect in place, which will bring them from the desktop version to the new mobile-friendly version. Of course, they need the option of going back if they wish. So what are you waiting for? Get onto the mobile bandwagon today.